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The Super Bowl is the biggest sporting event in the United States, and it’s not just the players and fans who are excited about it. Every year, millions of Americans place bets on the game, whether it’s through a bookie, an online sports betting site, or a friendly office pool. This year, experts predict that a record number of Americans will bet on Super Bowl LVII.
The Rise of Sports Betting in the US
One of the biggest reasons for the expected surge in Super Bowl betting is the rise of sports betting in the United States. In 2018, the Supreme Court overturned a federal law that banned sports betting outside of Nevada, and since then, many states have legalized sports betting. As a result, more Americans than ever before have access to legal sports betting options.
According to the American Gaming Association, 26 states and the District of Columbia now have legal sports betting, and that number is expected to grow in the coming years. This has created a massive new market for sports betting operators, and the Super Bowl is their biggest event of the year.
Increased Interest in Online Betting
One reason for the record number of Super Bowl bets is that more and more people are betting online.Since the pandemic is still going on, a lot of people are afraid to go to a sportsbook or casino in person.However, online sports betting sites have seen a surge in popularity as they allow people to place bets from the comfort of their own homes.
This has also made it easier for people who may not have previously been interested in sports betting to get involved. With just a few clicks, anyone can place a bet on the Super Bowl, and many online sportsbooks offer attractive bonuses and promotions to new users.
The Power of Advertising
Finally, one cannot underestimate the power of advertising in driving Super Bowl betting. The big game is one of the most-watched television events of the year, and advertisers know that millions of people will be tuning in. As a result, they spend millions of dollars to air commercials during the game, many of which are related to sports betting.
These ads can be highly effective in getting people to place bets, especially if they feature celebrities or other high-profile figures. For example, last year’s Super Bowl featured an ad for DraftKings that starred actor and comedian Tracy Morgan. The ad helped drive a surge in new users for the online sports betting site.
Conclusion
Super Bowl LVII is shaping up to be a record-breaking year for sports betting in the United States. With more states legalizing sports betting, increased interest in online betting, and the power of advertising, it’s likely that millions of Americans will be placing bets on the big game. As always, it’s important to bet responsibly and only gamble with money that you can afford to lose.
