Aristocrat Technologies, a leading provider of gaming solutions, recently announced its acquisition of Roxor Gaming, a game development studio with a strong focus on mobile platforms. This acquisition is expected to bolster Aristocrat’s existing game development capabilities and expand its reach in the rapidly growing mobile gaming market. The move is seen as a strategic step towards increasing the company’s competitiveness in the gaming industry.
Roxor Gaming was founded in 2013 and has since developed a strong reputation for creating high-quality, engaging games for mobile devices. The company’s portfolio includes popular titles such as Word Ace and Bingo Rush. By acquiring Roxor Gaming, Aristocrat will gain access to the company’s talented team of developers, as well as its existing catalogue of games.
One of the main benefits of the acquisition for Aristocrat is the expansion of its mobile gaming offerings. The mobile gaming market has experienced significant growth in recent years and is expected to continue to do so in the future. With the acquisition of Roxor Gaming, Aristocrat will be able to capitalise on this trend by offering a wider range of mobile games to its customers.
Another benefit of the acquisition is the enhancement of Aristocrat’s game development capabilities. Roxor Gaming’s team of developers has a proven track record of creating successful and engaging games. By integrating this talent into Aristocrat’s existing game development team, the company will be better positioned to create new and innovative games that appeal to a broad range of players.
The acquisition of Roxor Gaming is also expected to have a positive impact on Anaxi, Aristocrat’s social casino gaming platform. Anaxi has experienced significant growth in recent years and is now one of the leading social casino gaming platforms in the world. With the addition of Roxor Gaming’s games and expertise, Anaxi will be able to offer even more engaging and exciting games to its users.
In summary, the acquisition of Roxor Gaming is a strategic move by Aristocrat to bolster its existing game development capabilities and expand its reach in the mobile gaming market. The acquisition is expected to have a positive impact on both Aristocrat’s overall business and its social casino gaming platform, Anaxi. With this move, Aristocrat is well-positioned to continue to be a major player in the gaming industry.