Canada-based online sports betting and casino gaming company, BET99, announced that it had signed a multi-year partnership agreement with the National Hockey League (NHL) to become an official league affiliate.
F2P Offering C$100K Prize
To mark the new partnership, BET99 and the NHL will launch the league’s new free-to-play (F2P) game, NHL PrePlay, which will award hockey fans points based on point-based prediction questions on each day of the NHL game. The F2P has a grand prize of C$100,000 ($73,500). BET99 CEO Jared Beber called the partnership with the NHL “groundbreaking” and noted that NHL PrePlay would “increase fan engagement and excitement in the NHL.” games” and attracts more fans with its prizes that include “access to unique experiences.” Presley as one of the most valuable F2P games in the league of all time. “The game was developed to support our focus on education within the gaming space and offers players the opportunity to explore the space and gain further knowledge without making real money wagers.” Drinking continued.
Beber firmly believed that NHL PrePlay would not only innovate and provide “a great entry point for new and potential bettors” but also align well with the operator’s responsible gaming approach, and Beber announced that the partnership would also benefit from the partnership. from BET99. with NHL star Auston Matthews to take the deal to the next level.
Broadcast Exposure, Marketing Rights
The NHL partnership will permit BET99 to acquire broadcast publicity on Rogers Sportsnet via the league’s dynamic dashboards advertising, Digitally Enhanced Dasherboards, all through US-primarily based NHL regular season and Stanley Cup Playoffs video games. Besides the printed publicity, BET99 may also take advantage of an array of unique advertising and marketing rights and designations to assist the logo by leveraging its advertising and marketing, virtual and social media channels, and connecting to NHL fans. Jason Jazayeri, VP of Business Development for the NHL, spoke on behalf of the league, “pleased to accomplice with BET99 and to sell BET99.ca and BET99.internet in this specific and progressive Free-to-Play platform.” “This collaborative partnership has allowed us to create a wholly new Free-to-Play sport with a view to consciousness on handing over a a laugh and immersive sport to our fans, even as additionally offering a degree of get entry to and prizing that we haven’t visible earlier than in our sport,” he concluded. Earlier this month, BET99 introduced a settlement with professional records. It stayed the video distribution rights holder of the NFL, Genius Sports, to supply feeds for all regular and post-season NFL video games to its customers in Canada.