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Ahead of the upcoming Cheltenham Festival in 2023, Checkd Media has announced the launch of a new weekly horse racing show for William Hill called The Inside Track.
Checkd Media, the fast-growing social marketing company, announced that it had developed a new exclusive horse racing program called The Inside Track. The company set the new schedule for William Hill, the world’s leading sports betting, gaming, and other casino company Games.
The Inside Track: A New Horse Racing Show
The Inside Track is a weekly horse racing show on William Hill’s YouTube channel. It offered complete betting information and was launched on December 21, 2022. The weekly horse racing show takes place before one of the most anticipated horse race—events, the Cheltenham Festival 2023. Checkd Media announced that the new show will run until the festival is scheduled to start between the 14th and 17th of March 2023. Will Tyrrell, UK media director for Checkd Media, said the new show would help deliver unique tips and betting information that will further enhance the experience for horse racing fans as the recent Cheltenham Festival approaches.
He explained that the hosts and guests were respected professionals in the industry who would bring nothing but profit to William Hill. In conclusion, Tyrrell said the new program is expected to “provide excellent KPIs compared to those recently achieved by No Tippy Tappy Football.” “The Inside Track is a program packed with ideas and advice to give racing fans all the information they need to prepare for next year’s Cheltenham Festival.
The New Show Marks the Second Collaboration between Checkd and William Hill
Daryl West, William Hill’s Head of Sponsorship, Social Media, and Public Relations, acknowledged that the company’s previous collaboration with Checkd Media had had significant success. The Inside Track complements another successful partnership between William Hill and Checkd Media. Previously, the duo teamed up for No Tippy Tappy Football, a show that brought significant success to the companies. “We’ve seen from the success of No Tippy Tappy Football how Checkd can get expert opinion, advice, and ideas on major sporting events, and it’s in the back of their minds. , it’s great to be able to release The Inside Track. The previous program scored more than 1.
He generated 4 million video views and 14 million social media impressions. West acknowledged that No Tippy Tappy Football provided unique information, opinion, and advice for significant sporting events. Well, he said, William Hill is excited to once again partner with Checkd Media to deliver similar unique experiences through The Inside Track. Finally, West said the company hopes the new program will be well received, noting that the launch comes ahead of one of Britain’s most significant sporting events.
