Elys Game Technology Banks on U.S. Integrity for Expansion

Elys Game Technology, a developer of interactive gaming and betting technology, and U.S. Integrity, a provider of integrity solutions, have established a cooperation focusing on the United States.

Monitoring, Reporting, Analytics

The comprehensive collaboration between Elys Game Technology of Canada and the sports betting integrity monitoring, reporting, and analytics organization will provide event monitoring, market intelligence, and fraud prevention to support Elys’ operations in the United States and facilitate its North American expansion.

Michele Ciavarella, Elys Game Technology’s executive chairman, expressed his company’s satisfaction with the new partnership with U.S. Integrity as part of its preparation to further expand its presence across regulated gaming jurisdictions in North America, believing that the collaboration could be beneficial to Elys.

“We anticipate that our cooperation with U.S. Integrity will enable us to spot potentially suspect wagering activity in real time,” Ciavarella said, adding that the partnership will “provide a safe and engaging betting environment” for Elys’ consumers.

Elys provides end-to-end sportsbook services to internet operators, retail betting facilities, and franchise distribution networks through B2B activities in five U.S. states and Washington, D.C., and plans to grow its industry footprint further.

Local Business Sportsbook Model

The company’s innovative small business retail concept, which powers sportsbooks for local and community-based enterprises, is at the heart of Elys’ activities in the United States. Before the state’s official market debut, Elys recently expanded its footprint in Ohio to over 100 local host locations.

On behalf of U.S. Integrity, chief executive officer and co-founder Matthew Holt expressed his company’s pride in forming a partnership with Elys Game Technology and supporting their operations with integrity monitoring, stating that the company’s mission is “to provide conflict-free, best-in-class insights and compliance solutions” to its customers.

Holt also praised Elys’ great staff for working relentlessly on their North American expansion strategy to stay up with the changing market and Elys’ commitment to “the highest ethical standards.”

“These types of collaborations serve to assure sports betting integrity while also strengthening the unique and exclusive anomaly-detection techniques we’ve built at U.S. Integrity,” Holt said.

U.S. Integrity helps its customers assure the highest integrity by providing monitoring, fraud prevention, education, consulting services, and a customizable suite of services to respond to a wide range of customer demands.

Northwoods League, Miami Valley Gaming, Fitzdares, Gold Rush Gaming, and others are among its most recent clients.