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BetCity is one of the most renowned online sports betting platforms worldwide. However, in a highly competitive market, retaining players can be a significant challenge. In this context, BetCity has partnered with Enteractive, a leading provider of player retention solutions that has revolutionised the way operators interact with their customers.
Enteractive’s innovative solution, known as (Re)Activation Cloud, uses a unique combination of AI, machine learning, and human interaction to reactivate players who have become inactive on the platform. The (Re)Activation Cloud gathers data from the operator’s CRM and uses it to create a personalised approach to re-engaging with players. The process begins with a friendly phone call from one of Enteractive’s professional agents.
The agent’s role is to establish a relationship with the player and learn more about their interests, preferences, and needs. By doing so, they can create a tailor-made reactivation plan, including personalized offers, promotions, and incentives. These incentives are designed to motivate players to return to the platform and continue betting.
Enteractive’s approach is based on the principle that human interaction is the most effective way to build trust and establish a rapport with players. By speaking to a real person, players feel valued and understood, which makes them more likely to return to the platform.
Enteractive’s solution also provides a valuable source of feedback for BetCity. Through the interactions with players, Enteractive gathers valuable insights that can be used to improve the platform’s offerings and user experience. This feedback loop helps BetCity stay ahead of the competition by continuously adapting to the evolving needs of its customers.
One of the most significant benefits of Enteractive’s (Re)Activation Cloud is its scalability. The platform can handle a large volume of calls, ensuring that every inactive player receives a personalised approach. Moreover, the platform is available in multiple languages, making it possible to interact with players from all over the world.
In conclusion, BetCity’s partnership with Enteractive has proven to be a game-changer in the online betting industry. By leveraging the power of AI, machine learning, and human interaction, Enteractive’s (Re)Activation Cloud has successfully reactivated thousands of inactive players, boosting BetCity’s retention rates and overall revenue. If you’re an operator looking to improve your player retention strategy, Enteractive is definitely worth considering.
