FanDuel will be the first company in the United States to allow customers to bet on sports and horse racing from a single account. While pundits have long envisioned the two sectors coming together, FanDuel will pave the way for a shared wallet for the two verticals.
On Wednesday, that goal was achieved when FanDuel announced that it had become the first US sportsbook to offer parimutuel horse betting and traditional sports betting on a single account after a successful preliminary launch. According to a press release, the merged wallet feature is currently available to FanDuel customers in New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado, and Virginia, with plans to expand to other states earlier this year.
FanDuel Joins Racing and Betting in One
Analysts and fans have been waiting for the launch of individual accounts for sports betting and horse racing ever since PASPA was repealed in 2018. It’s easy to see why people were convinced of this, given the inherent similarities between traditional accounts—sports and horse racing. Additionally, including racing alongside other more popular sports would likely revitalize the sector, given the growing popularity of sports betting apps. Many are convinced that this is precisely the boost horse racing needs now. Luckily, people who love sports and horse racing don’t have to wait any longer as FanDuel has pioneered a merged wallet for the two verticals.
The company has announced that it is now the first sports book in North America to allow customers to access horse racing and traditional sports parimutuel betting from a single account. The concept was launched last week and proved to be a complete success. In the meantime, the move is part of FanDuel’s ongoing investment in improving the customer experience. It is also an effort by FanDuel to introduce the beauty of horse racing to the new generations.
The Operator Wants to Promote Horse Racing
FanDuel announced that users can now not only bet on sports and races but also stream race coverage from the company’s FanDuel TV app. The operator also announced that FanDuel Sportsbook users will be able to bet on the famous Kentucky Derby in 2023. Sports bettors can now use the combined wallet/individual account feature in the following states: New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado, and Virginia. The operator plans to roll it out quickly in other federal states. Amy Howe, CEO of FanDuel Group, spoke about the innovative feature.
He said horse racing is part of FanDuel, which is why the company wants to bring more racing content to sports fans. Horse racing is a big part of our DNA. This is an important opportunity to expose a more significant, attracted audience to the sport in a family atmosphere. As Howe said, the company that owns FanDuel, Flutter Entertainment, is a horse racing specialist. The company has been providing horse racing content and betting in the UK and Australia for years, so it truly has vertical in its DNA.