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Genius Sports to Power Augmented NFL Broadcasts for TSN+

Genius Sports to Power Augmented NFL Broadcasts for TSN+

TSN+, Canada’s leading sports network, has partnered with Genius Sports to bring augmented reality (AR) technology to its NFL broadcasts. The move is aimed at enhancing viewers’ experiences with interactive and immersive content during live games. Genius Sports will provide its cutting-edge technology to TSN+ for use in broadcasts of select NFL games.

The partnership is part of TSN+’s strategy to innovate and create new ways to engage viewers in a rapidly evolving media landscape. With the increasing popularity of AR technology, the move is expected to boost viewership and revenue for TSN+.

The Power of Augmented Reality

AR technology allows for the integration of digital content into live video broadcasts. By superimposing computer-generated images onto real-world objects, viewers can experience an enhanced and interactive viewing experience. AR technology has already been used in other sports broadcasts, such as the NBA and the Olympics, to enhance the audience experience.

In NFL broadcasts, AR technology will be used to provide viewers with real-time game statistics, player analysis, and enhanced graphics. The technology will also enable viewers to interact with the game in new ways, such as by predicting the outcome of a play or simulating different game scenarios.

Genius Sports’ Expertise

Genius Sports is a leading provider of sports data, technology, and services. Its technology has been used by some of the biggest names in sports, including the English Premier League, the NBA, and the PGA Tour. With its expertise in sports technology, Genius Sports is the ideal partner for TSN+ to implement AR technology in its NFL broadcasts.

The Future of Sports Broadcasting

The use of AR technology in sports broadcasting is still in its early stages, but it is expected to become more prevalent in the coming years. As viewers demand more interactive and immersive experiences, broadcasters are turning to augmented reality to provide them. In addition to TSN+, other broadcasters such as Fox Sports and NBC have also experimented with AR technology in their sports broadcasts.

The use of AR technology is also expected to have a positive impact on the sports industry as a whole. By providing viewers with more engaging and interactive experiences, broadcasters can attract a wider audience and increase revenue. The use of AR technology also has the potential to attract younger viewers, who are more likely to engage with digital content.


The partnership between TSN+ and Genius Sports to bring AR technology to NFL broadcasts is an exciting development for sports fans in Canada. With the integration of AR technology, viewers can expect a more interactive and immersive experience during live games. As AR technology continues to evolve, we can expect to see more sports broadcasters adopt this technology to enhance the viewer experience.

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