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Gift & Go has signed a long-term extension of its partnership with a subsidiary of Light & Wonder to continue its growth and expand its gift technology software in the US markets.
What is Light & Wonder?
No major player in the industry has changed more in the past year than the company now known as Light & Wonder, Inc. A year ago, it was Scientific Games Corporation, a provider of slots and table games, real money and social online casino systems and games; a full-service provider for lotteries worldwide, including tickets, hardware and procedures; and a provider of sports betting platforms. Earlier last year, the company announced it would divest its lottery division, which Scientific Games founded in Atlanta in the 1970s, and its sportsbook business, OpenBet, to focus on being the leading cross-betting provider. Global channel gaming company. Last September, the company announced the sale of OpenBet to Endeavor and, weeks later, announced the sale of its lottery division to Brookfield Business Partners. With Scientific Games remaining the name of the lottery business, the company’s management, led by CEO Jamie Odell, decided to look for a new name and ultimately settled on Light & Wonder to reflect the creativity of the lottery players’ teams. In April, the company officially changed its name and stock symbol.
Signed Agreement:
The new three-year agreement will see Gift & Go and Light & Wonder continue to implement software that “provides a transformative rewards experience for both operators and players,” Gift & Go said in a statement. The group added that the deal would strengthen Light & Wonder’s position in land-based casino ecosystems and cross-platform gaming experiences. Bill Bachman, Director of Gifting and Consulting Services at Light & Wonder, commented, “The seamless integration between casino technology and Amazon fulfilment is one of our greatest strengths and we couldn’t do this without Gift & Go. “You help us make this seamless process, and together we deliver the unique
gifting experience and the best customer service the industry has ever seen. Light & Wonder’s Player Boutique, currently deployed at over 70 casino locations across the US, was created in partnership with Gift & Go.
“Player Boutique has incredible market penetration in the US, and our collaboration with Light and Wonder has transformed how land-based casinos reward their players,” said Jon Reuben, co-founder of Gift & Go. “We are very excited to build on our partnership and leverage Gift & Go’s a unique technology to deliver a genuinely unique gift-on-demand experience. 2021. The group noted the increase was driven by all business areas, with double-digit revenue growth in games showing continued strong momentum.
Redeem Rewards:
The Player Boutique allows players to redeem rewards and earn points for gifts of their choice. The platform will enable casinos to improve fan engagement and offer special offers to their users. Jon Reuben, Co-Founder of Gift & Go, said, “Player Boutique has achieved incredible market penetration in the US and our collaboration with Light and Wonder has transformed how land-based casinos reward their players. A truly unique gift-to-order experience.
