Homestand Sports Partnered with SportsGrid in Canada

The Canadian market is gradually becoming a focal point for many content partnerships, and it needs to suitably accommodate all of this new content.

An Exclusive Content Partnership

As a result of the strategic content partnership, Homestand’s programming, which includes the Homestand Sports Show, the Room 4-4-2 soccer show, and The Parleh betting show, will be featured daily on SportsGrid Canada when the latter service debuts in February. The programming will be broadcast live during the weekdays on the streaming network exclusively, and the content will originate from the studios that Homestand maintains in the city of Toronto.

In addition, it is planned to air an episode of Room 4-4-2 on the weekends, featuring James Sharman, a veteran Canadian sports broadcaster. Homestand Sports is a division of Parleh Media Group and provides a wide range of additional informative and entertaining sports content. Some examples of this content include Pitch Talks, Footy Talks, Puck Talks, and Hoop Talks. On the other hand, Canadians are in for a pleasant surprise.

All of the content that is broadcast on the network during the Homestand will have a Canadian point of view. This includes news and betting information that has been curated specifically for the preferences of Canadian fans. This will ensure they receive the most benefits from the various shows and coverage. In addition, live coverage of the special event tentpole, the NHL Trade Deadline, is planned and is slated to take place on March 3, 2023.

Canada’s Market is Developing

While Homestand Sports is based in Toronto, SportsGrid is based in the United States, a significant step forward for the streaming network’s Canadian expansion efforts. SportsGrid’s Canadian channel made headlines in the second half of last December thanks to several strategic content partnerships and alliances that paved the way for the company to enter the new market.

Entering these alliances has been an essential part of the network’s strategy, and not just for its plans in Canada. Last October, it partnered with the Associated Press for exclusive video distribution and other sports betting content. Another essential collaboration was with VIDAA, which allowed Homestand to launch its content on VIDAA’s smart TV OS and content platform.

As a result, the Homestand Sports partnership could be just one of several arrangements on SportsGrid’s agenda. Canada is a good market, brimming with opportunities and potential. Ontario frequently appears in the news cycle, for example, with new entrants in the face of new operators or even existing operators expanding their offerings.

This is sometimes achieved by US-based companies expanding into the market, as with Homestand and SportsGrid’s collaboration. The Odds On Compliance playbook launch in Ontario was another prime example of a US-based company wanting to enter the Canadian market.

Of course, the Alcohol and Gaming Commission of Ontario (AGCO) is interested in something other than US companies. It’s been busy with multiple operators looking to expand their offerings, such as Sports Interaction, a sports betting and online casino gambling operator.

Last summer, the regulator granted Sports Interaction an iGaming license, with multiple such stories making headlines, demonstrating the importance of the Canadian market.