SBC News reports that ICE London organizer Clarion Gaming has announced that the new dynamic street gaming exhibition space has been developed in collaboration with Gambling Business Group.
GBG High Street Hub Becomes ICE London Street Gaming Space
ICE London is organized by betting events company Clarion Gaming and will take place this year from 7th to 9th February at the ExCeL London conference center. Clarion Gaming announced that it has partnered with Gambling Business Group to develop and design the GBG High Street Hub, located adjacent to Pillar Hall Casino, the meeting room and bar serving the traditional gaming industry. The new dedicated space will allow operators and suppliers of the street gaming sector to exhibit their products. And will feature companies such as Novomatic UK, Entain, Buzz Bingo, Merkur UK, and Gamestation. The new space is just one of many
rooms created by the organizers of ICE London in collaboration with gaming industry stakeholders such as iGB Affiliate, ICE VOX, Pitch ICE, and many others. In December, Ewa Bakun, Clarion Gaming’s Director of Industry, announced that this year’s convention would offer the most robust consumer protections.
Space has already won an award at the Global Regulatory Awards. That’s why Clarion Gaming decided to expand it further this year. The zone will host 20 booths, including the UK Gambling Commission and many charities working to promote safer environments and responsible gaming. This means an increase of 50% compared to the number of stands in 2022, and the area will be 100% larger than in the first year of 2018.
Organizers Hope the New Street Gaming Floor Will Stimulate Valuable Debates
Executives from organizer Clarion Gaming and Gambling Business Group welcomed the new GBG High Street Hub. Stuart Hunter, Managing Director of Clarion Gaming, said: “ICE London 2023 will be the biggest edition ever, and I am delighted that this will include an area of the exhibition space dedicated to the company’s street gaming sector. Hunter added that Clarion Gaming’s work is designed to work with gaming industry stakeholders to provide an exceptional and valuable event they would be keen to attend. The partnership with Gambling Business Group serves as a great example of this. Peter Hannibal, CEO, and Co-Founder of Gambling Business Group, also praised working with
: “We aim to reflect these important testimonies and to stimulate lively, timely, and informed debate about a sector that has so much to offer in terms of economic and social vitality of cities and communities where gambling is regulated.” Hannibal also emphasized that the main topics for discussion are using new technologies such as facial recognition, the regulation of licenses, and responsible gaming within the sector, among others.