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Middlesbrough Football Club is a member of the English Football League (EFL), and Kindred Group, a principal club sponsor, recently announced that it would donate its front-of-shirt space to the MFC Foundation for the upcoming match against Millwall.
Part of EFL’s ‘Week of Action
As part of the English Football League’s (EFL) “Week of Action” initiative, it was announced that the space on the shirt that was reserved for the Unibet logo would instead feature branding for the MFC Foundation this coming Saturday. MFC Foundation’s branding will also be placed on the team’s warm-up gear, which will result in the removal of the logo of Kindred Group’s flagship brand.
The managing director for Kindred Group in the UK, Neil Banbury, explained that the concept is a part of “a new kind of sponsorship model” that the company is “determined to implement” to leverage its position and “positively influence clubs and communities.”
“It’s great to be able to highlight the MFC Foundation – and its range of work across the region – in this weekend’s game,” he added. “That’s why it’s great to be able to highlight the game.”
MFC Foundation is a charitable organization to increase the chances of young people and adults living in the Teesside area achieving their goals in life. The Foundation receives funding from the football club’s commercial partners, one of which is Kindred Group. The gambling company hopes that by donating the space on the front of the shirt, more people in the community will become aware of the Foundation’s work and become familiar with the Foundation’s various projects and services.
Draw Attention to MFC Foundation’s Work
We are excited to highlight the MFC Foundation’s importance to the football community at large. Edwards is grateful for the support the Foundation is receiving from its partner in maintaining its “diverse work across the region” and “looks forward to building on that in the coming months. The Kindred Group also supports the MFC Foundation’s Think With Your Feet program, which allows young men to get together and play football and discuss their mental health issues, and for the forthcoming Millwall encounter, has invited attendees to the Access Hospitality” Hospitality Donated Foundation Walking Football and Fitness Sessions in East Cleveland. Shirt sponsorship to the Foundation, along with the third belt for one game per season, while players wear foundation-branded warm-up kits for three games per season. The hundred Group donated their front shirt spot with Middlesbrough and Rangers FC during Safer Gaming Week in October to help the industry promote safer gaming practices in the UK.
