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PartnerMatrix and AdmiralBet Sign Affiliate Channel Deal

PartnerMatrix and AdmiralBet Sign Affiliate Channel Deal

The award-prevailing associate and agent control machine for the iGaming industry, PartnerMatrix, introduced a brand new collaboration with AdmiralBet, the well-known Serbian online casino and sports activities making a betting platform.

AdmiralBet and PartnerMatrix Join Forces

As part of the new partnership with PartnerMatrix announced on Tuesday, AdmiralBet has launched a modern and secure affiliate channel. This unique collaboration will help the leading platform by increasing brand visibility. At the same time, the deal will help AdmiralBet “expose its products to a broader audience and attract relevant traffic. Leading gaming technology company Novomatic founded AdmiralBet in 2019. Since then, the platform has established itself as a leading sports betting and casino operator.

AdmiralBet currently covers 30,000 monthly events and offers more than 30 different types of sports games. The platform stands out with unique bonus offers and exciting tournaments. In addition to sports betting, AdmiralBet is well positioned in the iGaming vertical. The leading platform offers attractive and popular slot games.

The Deal Brings Excitement to the Duo

Milan Djurmez, Head of Online Gaming at AdmiralBet, revealed that affiliate marketing is a critical channel for the company, especially when it comes to expanding its reach. He explained that the collaboration with PartnerMatrix is no surprise considering their software is a perfect match for AdmiralBet. Last but not least, Djurmez said: “We are fully committed to this, and I am sure that the results will be worth all the efforts and investments.” Affiliate marketing is a new channel for us, but improving our reach is an absolute necessity. Milan Djurmez, Director of Online Gaming at AdmiralBet

Levon Nikoghosyan, CEO of PartnerMatrix, added that the cooperation represents a critical moment for the system as it coincides with its entry into the Serbian regulated market. He realized that AdmiralBet is a brand with an established online gambling presence. Demand in the country. Nikoghosyan added that PartnerMatrix is ​​looking forward to the success that the new cooperation with the AdmiralBet team of experts will bring. “Thanks to this agreement, PartnerMatrix not only cooperates with an established and respected brand but also enters the Serbian market, which already has a developed and legally regulated gambling market. Levon Nikoghosyan, CEO of PartnerMatrix,

PartnerMatrix offers a leading iGaming affiliate tool that companies within the industry can use to their advantage. The highly customizable solution can increase engagement, sales, and traffic for sportsbook and casino operators.


With Partner Matrix, Admiral Bet has launched its modern and secure affiliate channel, enabling partners and affiliates to increase brand awareness by showing their products to a broader audience and generating relevant traffic. AdmiralBet is famous for its rich and modern gaming platform, which is gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino industries and keeps customers active with numerous exciting bonuses and tournaments.

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