Playtech continues to expand its iPoker network with AdmiralBet; the second partnership focused on developing the company’s online poker platform presence in the Italian market in as many weeks. This follows a similar deal uncovered with Lottoland shortly after that and is a clear sign that Playtech believes in the future of poker in Europe and Italy.
AdmiralBet Becomes Latest Brand to Join Playtech’s iPoker
As a highly regulated market, Playtech has not defied the country’s draconian advertising rules and is actively pushing to build a sustainable poker ecosystem that allows players to play together and compete for more extensive and more rewarding prizes. AdmiralBet Managing Director Paolo Marchi welcomed the opportunity and the impact on the Italian poker community and the brand itself. He said: As a global leader in the gaming industry with an unrivalled track record in poker, Playtech was a natural choice. as our new network operator. Marchi spoke about the dynamic changes in the poker ecosystem over the past year and AdmiralBet’s clear commitment to poker.
However, with the help of Playtech and its iPoker solution, brands can now come together and build a strong vertical. The news was also picked up by Playtech’s vice president of interactive gaming, Marat Koss, who said adding AdmiralBet is a critical step forward for everyone in the industry. Koss commented, There have been significant changes in the poker industry in recent years. While these have presented undeniable challenges, Playtech has continued to invest in improving our poker product and expanding our network.
Koss added that AdmiralBet is an established market leader in Italy, and the company is excited about the opportunity to develop the existing poker ecosystem together. Playtech has seen strong growth in its operating results, allowing it to focus more actively and holistically on its offering.
AdmiralBet is the latest in a series of additions to Playtech’s growing iPoker network, following in the footsteps of Lottomatica, PokerMatch and La Francaise Des Jeux (FDJ). “We are delighted to welcome AdmiralBet.it to the iPoker network,” said Marat Koss, Playtech’s VP of Interactive Games. “We have continued investing in improving our poker product and expanding our network.” AdmiralBet is one of the fastest-growing poker rooms in Italy, and we are very proud to have been chosen as their partner to capitalize on this success.
Playtech Adds AdmiralBet to their Online Poker Network to Increase their Presence in Italy
According to online casino news, Playtech has focused much of its growth on the Italian gaming market. This is also evident in AdmiralBet’s latest addition to their online poker network. Of course, this is his latest foray into the Italian poker market. Because last week Lottomatica also became part of the Playtech poker network. Additionally, GoldBet became part of its online poker network earlier this year.
In a statement from Playtech, they said this is just the beginning. Because the group is striving to increase its share in an “important” market, they said this addition is consistent with broader strategic growth in various global markets. The offer includes several game types and a variety of table bets and buy-ins. Playtech is pleased to add AdmiralBet to its iPoker network, as it is one of Italy’s fastest-growing poker providers.
That’s why, according to Marat Koss, Playtech’s vice president of interactive games, they are “proud to have been selected as their partner”. For its part, AdmiralBet believes that partnering with Playtech as its new network provider was a natural choice. Paolo Marchi, AdmiralBet’s CEO, said they “expect a long and successful partnership.”