Superbet Inks Strategic Partnership with Digital Payment Fintech OKTO

The country’s most prominent sports betting operator has decided to include the platform of the gaming company with the fastest growth in Central and Eastern Europe across all of its online and offline channels. That is one of many benefits of the new agreement.

Superbet will provide its consumers with a complete digital payment experience, emphasizing the OKTO. The operator has also accepted the WALLET option for betting terminals with self-service. Following their endeavor to establish a unified payment experience using numerous points of contact, the OKTO mobile app and cashless payment platform will now be offered in Superbet’s retail network. The new alliance is critical to the group’s digitalization plan, which aims to increase comfort, security, and safety through innovative cashless payment options.

1,000 Superbet Points of Sale and Counting

The new adjustments have been implemented at all 1,000 Superbet locations in Romania. Future development plans include electronic gaming machines as part of the operator’s continuous attempts to fulfill its fully-digitized strategy for more manageable payments.

Ciprian Lazăr, Superbet Group’s director for Romania retail and multichannel, spoke on the group’s “global growth objectives,” emphasizing the necessity to stay up with their clients’ ongoing needs for the latest technological advancement. He described OKTO as a “market-leading digital payment provider” that will give “complementary solutions” to Superbet’s strategy geared at responsible gaming and legal compliance in all covered territories.

OKTO.CASH e-Vouchers for Online Sports Betting

OKTO.Superbet will distribute CASH e-vouchers to internet bettors. This will be accomplished by linking the platform with Nuvei’s other payment options. The Canadian company provides future-proof technology that enables organizations to adopt advanced payment options.

Customers of Superbet will be able to top up their online accounts in a quick, safe, and efficient manner by using the OKTO network, which includes over 25,000 points of sale throughout Romania.

Luca Giancola, Superbet Group’s head of antifraud, payments, and risk payments, explained that innovation is in the group’s DNA, which is why it is required to use “solutions that come from people who understand the intricacies of the gaming industry” and who rely on “advanced technology” to deliver superior payment solutions.

Giancola said that the group’s strategy was wholly aligned with OKTO’s. He also mentioned the “common commitment” to continue investing “in the delivery of the best possible experience” across all channels and levels.

OKTO’s chief commercial officer Simon Dorsen called the new partnership one “fully aligned with our mission not only to digitalize the physical payment experience” but also to offer customers the chance to seamlessly and safely complete transactions across multiple channels and touchpoints using a “unified payment experience.”

Evoplay stated in September that it would expand further in Romania through a partnership with Superbet. During the same month, Hacksaw Gaming signed a content collaboration agreement with Superbet, allowing the supplier of high-end slots and scratchcards to expose its portfolio to Romanian gamers.